The Ultimate Launch – Shaggy! Talk about a launch... Digicel reached into their deep pockets and made their presence known. You couldn’t miss them…round about signage to giveaways to boards and buses. The ultimate showdown came in the form of Jamaican born, Grammy award winner with hits that most Tongans could hum and sing – Shaggy! To a crowd of nearly 20,000, Digicel showed their level of commitment and professionalism by putting on a show thoroughly enjoyed by all in a small window of clear weathered time on 08 May, 2008. Mona of Professional PR, donned a red gown and red wig at one point, and was MC for the event. We give props to Digicel for the colour and joy they put on our faces that day.